Ikarus- communication from space between space and time

"1 transmitter
10.000 receivers"

goebbels



our ever day life is surrounded by mass media taking the place of the main means of communication. every single medium works on the same principals. You have a transmitter on one side, and a receiver on the other. in between them u have air through which they try to send their messages. this forms the communication circle between them. the information that is being sent from the transmitter to the receiver must be a clear messages. so it's logical. use one transmitter and a receiver that decodes messages and u get communication. it starts to be hard as soon as u start to use different transmitters and receivers. or even replace the outer shape of the message.

so let's say art is a mass medium. the artist becomes a transmitter and the audience the receivers. they use visual pieces as means of communication. the transmitter has to analyze the range of his audience and the way they understand and receive information. this range is affected by the space and time in which the communication is taking place. by knowing the space in which we project our messages we can get to know and to understand what the average receivers is going to be and predict the reactions and actions to certain symbols. since art is a mass medium is always affected by the political system and the situations in all the system surrounding the audience. it works as a reaction to it or as an action against it. understanding the way people react to their sorroundings makes it easier to understand how they either understand or react to art in general or separate messages.

this fact shows that there is a need to have theory that connects and explains this actions and reactions. because understanding the medium and your audience gives u a wider view and a better chance to get your message across. the artist as the transformer has to understand the code and decoding system of the audience to communicate with them and at the same time understand the structure of the medium. every medium is composed by the medial (visual) part and the sub medial (theoretical) space. their job is to interact with the audience back to back. the understanding of this system enables the artist to use it when working on multimedia projects.

the information in the field of multimedia takes different shapes. they have to maintain an outer form that fits the demands of the audience. we have to remember that in the case of artistic communication the message isn't just a fictional message but has an outer form and it's seen all the time by the audience. this gives us a multi-layered system in which the information itself works on the same principal as the whole system. the information assumes the form of the system. this demands again the understanding of the whole system to help communication.

art works, or can be compared to several other mediums and systems. it's structure works on the princips of semantics, the communication with the audience or market works on the principals of economy. art takes, the same way that written language does, the smallest symbol (letter) and connects them between them. the way they react to each is affected by their outer shape and their information space as well as the negative space (surroundings). so the interaction between them forms a new complex symbol (word). this symbol in connection to others forms a picture (text). choosing the right way and means of communication (language) determines the number of people that are going to understand its message. on the same time symbols alone carry a message and have an outer shape of their own (outer shape of the text or single words) because they must fulfill the audience's need for an esthetic or non esthetic appearance of the symbols. for the understanding of that take the word house. you can not separate the word from the feeling it creates. or separate the vocal image of the word to the visual appearance of the word when you write it down. that shows that using symbols that u understand and analyze in a picture or any other form of art or visual communication media, you create and predict the reactions that your audience has. they, contrary to what the general opinion is, don't have to be esthetical, depends on the message that they are carrying.
the communication with the audience, on the other hand, is a relatively new approach in art. to understand that we have to look further back in the development of art and forms of artistic expressions. until the start of impressionism in the late eighteen hundreds art used to be a medium that would reflect and capture only every day moments. An artist would not produce paintings or sculptures by his own decision. most of the works were ordered by either rich families or the church. art wasn't a form of expression but was more a reflection of reality. This change was also a reaction to the development of photography. so art before that wasn't art as we understand it today (it's still hard to define and understand the meaning of the word art and what it represents). this doesn't necessarily mean that there were no artists before that just that they were more craftsmen. brilliant craftsmen. the fact that they were producing more or less ordered art gave them a very narrow choice of concepts to use.

knowing these facts helps to understand why art associated to economy. not only meaning the place or the fact that demand and consumption meet in a place but more the fact that even a very free orientated and open system as art is sometimes affected by the demand on the market. that makes modern art a perfect economical system that demands communication between space and time.