petek, 11. julij 2008

ready made cocept

"the symbols are never guilty for the stories associated to them, or any history related facts about people who either used or abused them."

j. Bonča[1]

the porpoise is to learn how to use the ready made concept of the symbol. We learn how to decode the "story[2]" that the symbol carries from its past lives and use it as and in communication. this process is based on self testing and exploring past and present cultural and political systems that created and destroyed it. by doing so we can predict what reactions it causes in the systems similar or close to the one that created it and analyze, again with testing and broadcasting of the symbol, what its role is and how it's going to perform in systems outside its comfortable zone.

broadcasting every symbol through different campaigns and systems of presentation that are art related. the structure is based on the same principals as pop orientated mass media of the modern world such as internet. it's mainly self powered which gives it the advantage of being autonomous. all the processes within the organization are analogue and schematic.

when created the symbols adopt the outer appearance and the structure from their "lifetime" and applying that same in the time and space in which they are projected.


[1] Jaka Bonča Slovenian architect and respected Art theory teacher on whose work we base a lot of theories and facts
[2] story as the meaning of a symbol and the associations to people or systems that used it

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